A significant portion of your web content should be original.
There are many Value Added Content Marketers who have built websites almost entirely with free reprint articles. While there isn’t anything wrong with creating repositories of quality information and profiting from it, this approach will not win you long term followers.
Search engines know when you have original content and when you are using content that exists elsewhere. There is growing evidence that preference is given to websites that contain more original content.
Not to mention – if your goal is to establish yourself as a resource of value; your readers will expect you to express your knowledge and original opinions.
Is there a place for Free Reprint Articles?
Sure there is.
If you find high quality content that shares the information you want your target market to benefit from, by all means use it on your website.
You can keep the focus on you and what you have to offer by creating article introductions and closing comments, positioned above the article title and below the author’s resource box. So long as you maintain the proper live link to the author’s website this is perfectly acceptable and a great way to show your reader that you have read and personally approved on the content that you’re sharing.
Good content is interesting and recommended by others.
The content that you create for your web visitors won’t be seen by very many if you cannot compete for rankings in the search engines. Heavy weight is placed on the number of relevant sites that link to yours.
The better your content, the more owners and managers of related websites will link to you and the higher you will rise up in search engine rankings for appropriate keyword phrases.
When you add content to your website, take an honest look at it and ask this question:
Will someone read it and think ‘so what?’
Sometimes content is controversial.
Controversy and strong opinion will get people talking and in this Web 2.0 world that we live in, a little spice is good for business if it helps you to connect better to your target market.
It’s better for a reader to like or dislike your opinions than to be bored by them.
A portion of content should be timely.
If you consistently provide timely content, meaning you are relevant to the season and trends, you’ll receive more and more one way links.
A great way to keep your content timely is to make use of a writing calendar.
Take some time to do research on how the seasons affect your target market. What are they concerned about at this time of year more than others? Make note of this on your writing calendar.
Also make note of holidays and even look for lesser known holiday and anniversary dates that are particularly meaningful to your market that can create fresh content opportunities for you.
A portion of content should be evergreen.
Evergreen refers to trees and bushes that remain green in the winter. They don’t go dormant and continue to provide interesting décor for landscapes all the year through.
Tips and tutorials are great evergreen content.